![]() That year, sales for the sneakers reached nearly $1.7 billion in annual revenue, netting Yeezy $191 million in just royalties. In 2020, Forbes described Yeezy's ability to rival Air Jordan for "sneaker world supremacy" within just a short period of time as "one of the great retail stories of the century". In 2019, Forbes compared Yeezy to Air Jordan in terms of cultural clout and commercial prowess. By 2019, sales for Yeezy’s Adidas sneakers generated $1.3 billion in annual revenue. George officially became the CEO of Yeezy in September 2018. During this time the annual sales for Adidas Yeezy grew from $15 million to $1.2 billion. In 2018, West enlisted the help of Matt George, co-owner of Stussy Canada, to become a strategic advisor for the brand. West claimed that Yeezy was selling out surprise 40,000-pair drops within minutes. In June 2016, West and Adidas announced an extension of the deal and the launch of a new Yeezy category. "Yeezy Season 2" and "Yeezy Season 3" also saw notable amounts of success upon their releases. "Yeezy Season 1" was highly anticipated and celebrities such as Rihanna, Diddy, and West's then-wife Kim Kardashian were at the showing. In February 2015, a year and three months after the confirmation of the Adidas and West collaboration, the collaboration officially debuted. Under the partnership with Adidas, West retains 100% ownership of his brand while having full creative control over the products released. Adidas agreed to give him royalties, and West described the CEO of Adidas as "someone who allowed me to build something". This ultimately led West to reach out to Adidas for a deal. Although West described this break as "heartbreaking", he claimed that Nike would not pay him royalties for his shoe designs, instead offering to pay some of the proceeds to a charity of West's choice. In 2013, after the release of the "Red October" Air Yeezy 2s, West officially left Nike. His collaboration with Nike lasted for five years and led to the release of a total of three (two silhouettes, the Air Yeezy 1 and the Air Yeezy 2) sneaker styles. He has also designed shoes for Louis Vuitton and Giuseppe Zanotti, and (most notably) Nike. Together, West and Bape released a pair of Bapesta "College Dropout" shoes, which are now quite rare and garner high resell prices. ![]() The first brand to officially collaborate with him was Bape. ![]() Kanye West originally designed a shoe for Adidas in 2006, but it was never released. The SNKRDUNK app is available now and we offer worldwide shipping! Click here to download now, or check out our website today.American rapper Kanye West had collaborated with Nike before his partnership with Adidas. Scroll down for more exclusive pictures of the collection. In other sneaker-related news, take a look at the adidas x Balenciaga collection. Yeezy has not yet announced a firm release date for the Boost 350 V2 “Hyperspace” and “Cinder Reflective”, but more will be made known as we move further into the year, so stay tuned. Compared to some of Yeezy’s louder choices they seem rather uninteresting, but they do offer a nice refresh to the brand’s release roster. Both models feature full-length BOOST midsoles and gum rubber outsoles that flip up at the toe and heel.Įxcluding the lateral stripes and gum soles, these colourways sport generally neutral looks. Depending on the lighting and angle, the reflective lateral stripe either contrasts or matches the surrounding Primeknit. Meanwhile, “Cinder Reflective” takes on a muted, dark look using cinder-coloured upper and reflective lateral stripe. “Hyperspace” shines with a light turquoise upper broken by a semi-translucent lateral stripe. As usual, the colourways make use of Primeknit uppers. The “Hyperspace” colourway initially saw a 2019 limited release in Asia, Middle East and Africa, while “Cinder Reflective” dropped in early 2020 as an alternative to “Cinder”, which lacked reflective features. Rapper-entrepreneur-visionary-pop-culture-icon Kanye West is back with a bang, promising to re-release the Yeezy Boost 350 V2 in “Hyperspace” and “Cinder Reflective” colourways by the end of 2022! Images of Yeezy Boost 350 V2 “Hyperspace” & “Cinder Reflective” Where to buy Yeezy Boost 350 V2 “Hyperspace” & “Cinder Reflective”
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